Concept design for a series of bars and restaurants in New York and New Jersey. Hoping to open a new bar/restaurant in Ireland, Tipperary. The name of the new venture is called ‘The Bank’. The location of ‘The Bank’ is in the town of Roscrea, County Tipperary. Tipperary is known for being the ‘premier’ county.
The aim was to design a brand/identity for ‘The Bank’, with the client's request that the branding and identity consider the character and location as well as reflect the values that they wish to communicate. That being that the client is renowned for providing bars and restaurants that provide ‘simple, high-quality meals’ in an environment which is ‘open and welcoming’.
So I created a concept behind the story of 'The Bank's' heritage which began in 1845 when rich Irish roots emigrated to New York and New Jersey as settlers ventured to America, the land of opportunity and that 'The Bank' have now returned back home at the root of it all in Ireland, Tipperary on the bank of Bunnow River.
© Serita Ramsay 2021
